Sex and the City Stars Limos
It has been said that “No man is an island.” Paradoxically New York is full of islands and people, yet people feel isolated. A quote from the popular TV series ‘Sex and the City’, states, “Despite the fact that there are over eight million people on the island of Manhattan, there are times you still feel shipwrecked and alone”. In New York, it’s all about being noticed and standing out from the crowd.
A stylish limousine can turns heads just as much as a stylish woman. So, it is interesting that the movie version of Sex and the City, which catwalks its way onto the big screen next month, has just about as many Mercedes-Benz cars as it has pairs of ‘Manolo Blahniks’ shoes. Could this be the definition of cosmopolitan? American women wearing Spanish designed shoes, riding in German built limousines.
One could be forgiven for wondering whether it was a penchant for things MB that was the attraction, but the product placement executive for the car company says "No”. The head of Mercedes’ entertainment liaison office in Los Angeles, Ferdinand Froning, says the cars are there because Mercedes sponsors New York Fashion Week and the film's producers wanted an authentic recreation of the fashion show.
In fact Froning says it was also a "no brainer" to get involved because the show's core audience is 30 to 45-year-old women, "who are difficult to reach". According to Froning while the movie might be about women talking about sex, it’s an iconic part of life and there’s also a huge hidden audience of men in there who watch the show.
It also took all of Froning's powers of persuasion to get Mercedes-Benz in Germany to see the sense in allowing a secret prototype of the GLK, a compact soft-roader, onto the streets of New York for the movie. "The car was late, so all we had was the prototype with side mirrors stuck on to it. We had twelve security people and they tried to keep the car hidden so that nothing would leak out but at some point we had to take the covers off and film the scene."
If you want or need to make an impression, go for the ultimate fashionable accessory - hire a limo and ride in style. For more information about hiring a head turning limousine contact HireLimos. Sex in the city is not guaranteed though.
